Blog
Real talk on websites, online presence, and getting found by the right clients. Written for business owners, not developers.
Project Notes is a series about real client projects: what the site looked like, what I found underneath, what I did, and what it cost. Clients stay anonymous unless they've said otherwise. Anyone can build a website now. That's true, and mostly good. This spring, the owner of a property management company moved his website…
October 17, 2026
Updated July 2026. I wrote the original version of this post after I had stopped building WordPress sites. The reasons were real, and I've kept them below. The conclusion I drew from them was wrong. This is the whole story, including the part where I changed my mind.
June 26, 2026
There’s a to-do list most small business owners carry around in their heads. Update the services page. Fix the broken contact form. Add the new photo. Check why the site feels slow on phones. The list grows slowly, then sits there. Not urgent enough to act on today, but nagging enough to come up every…
June 26, 2026
When small business owners search for “affordable web design,” they’re usually not looking for the cheapest thing they can find. They’re looking for something that feels worth it. A site that works, a process that doesn’t take over their life, and a price that doesn’t require a second mortgage. That’s a reasonable ask. This post…
April 13, 2026
Most coaching websites have the same problem. They look fine. They have an about page, a services page, maybe a contact form. But they don’t bring in clients. Inquiries are rare or inconsistent. The coach shares the URL reluctantly, if at all. The site exists. It just doesn’t work. Coaching website design is not complicated…
April 13, 2026
Most website projects take six to eight weeks. You sign a contract, wait for a design draft, give feedback, wait for revisions, give more feedback, chase someone for an update, and eventually, maybe, your site goes live. By the end, you’re exhausted and relieved it’s over. A one-day website build works differently. The whole site…
April 13, 2026
When you’re planning a website, it’s easy to get pulled into a long list of “should” pages. You see other sites with pages for everything. You start wondering if you’re missing something. Most of the time, you aren’t. Your navigation doesn’t need to be complicated. It needs to be clear. This post will help you…
March 2, 2026
If you’re getting ready for a website build, a little prep goes a long way. When everything’s in one place, the build moves faster. Decisions feel simpler. You’ll spend less time searching through old emails and more time reviewing what matters. This checklist walks you through what to gather ahead of time. Note: You don’t…
February 23, 2026
If you’ve ever said, “I know what I like when I see it, but I just have trouble explaining it,” Pinterest will help. Used the right way, Pinterest isn’t about copying someone else’s website. It is a tool for spotting patterns in what you are drawn to so you can make yes/no decisions faster, with…
February 22, 2026Reading up before you fix your own site? Smart.
And if you'd rather have it handled: websites for therapists and life coaches, or everything we do.