Is Your Website Actually Working?

Website Health Checklist for Small Businesses

For small business owners who can't tell if their website is doing its job. 15 things every service business website should have. Check them off, see your score, and know where to focus. Takes about 10 minutes.

01

Functionality

Contact form works

Test it by sending yourself a message and checking that it lands in your inbox.

No broken links or 404 errors

Click through your main navigation and all your footer links.

Site loads in under 3 seconds

Test it free on GTmetrix or Google PageSpeed Insights.

02

Mobile and Speed

Site looks good on a phone

Open it on your own phone and scroll through every page.

Images are not slowing the page down

Large unoptimized images are the number one speed problem for small business sites.

03

Clarity and Messaging

Clear within 5 seconds what you do

Ask someone who does not know your business to look at your homepage for 5 seconds. Can they tell you back what you do?

One obvious next step on every page

A contact, book, or get in touch button should be easy to spot without scrolling.

Services are described so anyone can understand them

Visitors should not have to guess what you do or how to hire you.

04

Trust and Credibility

Testimonials or reviews are visible

At least one piece of social proof on your homepage and your services pages.

A real photo of you is on the site

Stock photos reduce trust. Your face builds it.

Contact info is easy to find

Phone, email, or location should not take more than one click to find.

05

SEO Basics

Each page has its own title and description

Check your browser tab on each page, or run a free scan with Screaming Frog Lite.

Google Search Console and Analytics are connected

Two free tools that tell you what is actually happening on your site.

06

Security and Monitoring

SSL is active (https://)

Look for the padlock in your browser bar. No padlock means visitors may see a security warning.

Someone is watching for downtime

Most business owners find out their site is down when a client tells them. That is too late.

Checkbox statesUncheckedHoverChecked

Your results

0/ 15

Needs Attention

Check items above to see your score.

What is working

Nothing checked yet.

To fix

Complete the checklist above.

Score ranges0–5 Needs Attention6–9 Getting There10–12 Solid Foundation13–15 Looking Good

Optional

Want platform-specific tips?

Select your platform for tailored next steps. Not sure? Skip it – your results above still apply.

Keep your results

Save your results

Prefer to save it yourself?

Paste into a Google Doc or Notion to track your progress over time.
Your unchecked items are a ready-made brief for your developer or designer.
Set a reminder to re-check in 90 days.

Found Gaps? Here's Your Next Step.

Fix what the checklist caught. Broken forms, slow pages, missing basics: a Website Fix or Refresh repairs exactly what scored poorly, from $320. Send your results with the review request and I'll factor them in.

Book a Free 15-Minute Call

No pressure. Just a quick conversation to see what makes sense.